These guidelines show the correct usage of the Child Care Aware® of America logotype and were created to ensure brand consistency throughout our member network. The Child Care Aware® of America logotype was created as part of a visual identity system, which was developed to establish and promote a brand: ensuring that all communication, and indeed everything that makes up Child Care Aware® of America's public image, serves to give an intentional and positive impression.
Consistency is the key to increased visibility, strengthened brand equity, and a focused brand message. The visual identity system and the logotype itself become more effective every time they are used properly. When the logotype is used incorrectly, the brand message is blurred and public awareness is confused. It is important that these guidelines are followed consistently, so that the Child Care Aware® of America network speaks with one unified voice.
Who Should Use These Guidelines
These guidelines were prepared to assist Child Care Aware® of America, its members and partners to promote the identity of the organization. Please review these guidelines carefully before creating any materials using the Child Care Aware® of America identity.
This guide should be supplied to any vendors or other external resources to ensure that our identity is used properly.
About The Child Care Aware® of America Logo
Child Care Aware® of America is visually represented by a logotype. The LOGOTYPE is set in two distinct typefaces, Scala Sans and Vince Hand II
The official color combination is red and blue.
When the Logotype appears on a dark background, the color version of the Logotype must appear in red and white.
Adhere to the following color reproduction guidelines to create a consistent image and maintain the visual impact of the Logotype.
|Spot||PANTONE® 280||PANTONE® 1795|
|Process||PANTONE® 198-1||PANTONE® 73-1|
|Web and On-Screen|
|Mix||0 - 23 - 70||237 - 56 - 36|
Always use PANTONE®-approved swatches for color matching. Do not match to existing printed pieces or to on-screen display. Custom color mixes may be required when using non-calibrated, desktop color printers.
Consistency and Quality
To ensure consistency, the Child Care Aware® of America logotype should only be reproduced in ways covered on this page.
Do not alter the logotype in any way. Do not animate or distort it. Do not add drop shadows, bevels, or other three-dimensional effects. The Logotype should never be used as a background or as a component of a larger image. Do not stretch or squeeze the logotype.
The Child Care Aware® of America logotype must be legible against the background colors. Solid backgrounds are preferred, but the logotype may appear on photos or textured backgrounds, provided there is sufficient contrast for it to be easily read.
Unacceptable Graphic Signature treatments
These examples show unacceptable uses of the Logotype.
The Logotype, at 100%, should be 1.75” wide. It should not be reproduced smaller than 1.5” wide.
Minimum Clear Space Requirements
Graphics, type, photographs, or illustrations should not encroach upon the minimum clear space around the Logotype. The clear space (x-height) is the height of upper case “C” letters in Child Care.
Acceptable File Versions
The following versions of the Logotype are suitable for print:
The following versions of the Logotype are suitable for Web/electronic:
Use the TIFF version of the Logotype when working with Microsoft Word documents.
Logo Use On-Screen
When used online, it is appropriate for the logotype to link to the Child Care Aware® of America home page (www.usa.childcareaware.org).
When used on-screen, the logotype should never appear jagged or rough. Do not use spot color or process color versions on screen, use Web and on-screen palettes.